I am pretty sure you must have heard about the Ice Bucket Challenge viral fundraising campaign (under the hashtag, #ALSIceBucketChallenge), which challenged participants to either post a video on social media of having a bucket of ice water dumped over their heads or donate $100 to ALS, or both – within 24 hours. There have been reviews and comments of every kind about ALS’s Ice Bucket Challenge.
To those who are not aware of it - ALS is a fatal progressive degeneration of nerve cells in the brain and spinal cord. The disease disrupts muscle control, causing paralysis and eventually death. About 6,000 Americans are diagnosed annually. There is no cure and no known cause
Interesting things cropped up on the internet and there was a debate between people who opposed it and those who supported it. The debate between the two groups highlighted and challenged the existence of the Ice Bucket Challenge, which is simply interesting when supported by evidences.
People who are thinking that raising money for an incurable illness is a “waste” of water, have taken to the Internet to protest the ALS Ice Bucket Challenge.
I feel that although the popular ALS ice bucket was about creating awareness about the disease yet, it comes with its own catch of wasting water.
Some say it was genius, some say it was frivolous. Critics have called the Ice Bucket Challenge a gimmick, a waste of water and a way for people to get recognition by not donating.
Bollywood also engaged in this viral activity of dumping bucket of ice-cold water on themselves. Some did it just for fun and didn’t even know much about the cause according to the reports.
Whether this was necessary or not is still debatable, but it did influence and garnered attention of everyone in the world.
What surprised me was how creative people became leveraging the campaign publicity and came out with their own campaigns supporting other causes. While some were really funny such as Dirt Bucket Challenge and I need not mention their purpose; Others came up with their own version, posting videos as they donated rice to those in need.
In line with the mantra of ‘charity begins at home’, this campaign titled ‘Rice Bucket Challenge, aimed to save water and feed the hungry.
Hunger in India remains at “alarming levels”. Far from enthusiastically dumping buckets of grain over their heads, this trend actually urged participants to donate a bucket of cooked or uncooked rice to a needy person. A further option was the donation of medicines to the value of 100 rupees to a local government hospital. Now this is something that’s inspiring and motivating. Isn’t it?
To all the readers! I would love to know your view, too. Feel free to share your opinions by posting a comment.
To those who are not aware of it - ALS is a fatal progressive degeneration of nerve cells in the brain and spinal cord. The disease disrupts muscle control, causing paralysis and eventually death. About 6,000 Americans are diagnosed annually. There is no cure and no known cause
Interesting things cropped up on the internet and there was a debate between people who opposed it and those who supported it. The debate between the two groups highlighted and challenged the existence of the Ice Bucket Challenge, which is simply interesting when supported by evidences.
People who are thinking that raising money for an incurable illness is a “waste” of water, have taken to the Internet to protest the ALS Ice Bucket Challenge.
I feel that although the popular ALS ice bucket was about creating awareness about the disease yet, it comes with its own catch of wasting water.
Some say it was genius, some say it was frivolous. Critics have called the Ice Bucket Challenge a gimmick, a waste of water and a way for people to get recognition by not donating.
Bollywood also engaged in this viral activity of dumping bucket of ice-cold water on themselves. Some did it just for fun and didn’t even know much about the cause according to the reports.
Whether this was necessary or not is still debatable, but it did influence and garnered attention of everyone in the world.
What surprised me was how creative people became leveraging the campaign publicity and came out with their own campaigns supporting other causes. While some were really funny such as Dirt Bucket Challenge and I need not mention their purpose; Others came up with their own version, posting videos as they donated rice to those in need.
In line with the mantra of ‘charity begins at home’, this campaign titled ‘Rice Bucket Challenge, aimed to save water and feed the hungry.
Hunger in India remains at “alarming levels”. Far from enthusiastically dumping buckets of grain over their heads, this trend actually urged participants to donate a bucket of cooked or uncooked rice to a needy person. A further option was the donation of medicines to the value of 100 rupees to a local government hospital. Now this is something that’s inspiring and motivating. Isn’t it?
To all the readers! I would love to know your view, too. Feel free to share your opinions by posting a comment.